Native Cos Leading The Way In Clean Deodorant

Share your story of how your brand came to be

Native was founded out of the need for a safe deodorant, that actually worked. During his sister's first pregnancy, our founder became aware of the all of the potentially harmful ingredients, including aluminum, that are in traditional antiperspirants. He tried many different aluminum-free brands and found that none of them actually worked. After years of frustration, he decided to create something that would be safe AND effective. Now Native is used by millions of people around the world.

What does beauty mean to you?

To Native, beauty, health and vitality are synonymous. Beauty is the glow that comes from making the best choices you can for what you put in and on your body.

What are you daily beauty rituals?

Apply hydrating aloe & rosewater spray to my face and hair. drink a glass of water. Apply SPF moisturizer. more water. Add a scoop of collagen to my coffee. more water. wash off the day. water. Night serum. Night moisturizer. REPEAT.

What current projects are you working on?

Launching toothpaste! Expanding and deepening my connections to our affiliates.